Ready Roofing Renovation, located just north of Dallas, TX, has been installing and repairing roofs since 1971. They called PostcardMania for help reaching prospects ahead of the spring and summer roofing season.
With the help of their marketing consultant, the roofers decided to target areas that had been affected by a severe storm season with roofing postcards. Heres why their design was successful:
By sending their cards via Every Door Direct Mail (EDDM), they were able to reach every resident in that area and save money on postage! With EDDM, your postcard goes to every single mailbox along a carriers route, which saves the postal service time and money sorting and they pass the savings on to you!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing companies!
A 1,054% return on investment!
In roofing marketing, it only takes a couple of leads to generate a great return on investment (ROI)! After just one mailing, Ready Roofing Renovation received three responses, and closed two of those leads for a revenue of $22,000. Since the campaign cost $1,905 (with postage!), thats a 1,054% ROI! Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing companies!