Roofing Direct Mail Case Study: Ready Roofing & Renovation

The Situation

Ready Roofing Renovation, located just north of Dallas, TX, has been installing and repairing roofs since 1971. They called PostcardMania for help reaching prospects ahead of the spring and summer roofing season.

The Solution

With the help of their marketing consultant, the roofers decided to target areas that had been affected by a severe storm season with roofing postcards. Heres why their design was successful:

• The headline and map get the recipients attention right away.
• The call to action stands out in a completely different color from the rest of the card.
• The offer of a FREE inspection eases any friction people might feel about calling.
• The Better Business Bureau logo tells prospects this is a reliable, trustworthy company Ready Roofing Renovation mailed their postcard to almost 5,000 households in an area that had severe weather (including hail) the prior spring.

By sending their cards via Every Door Direct Mail (EDDM), they were able to reach every resident in that area and save money on postage! With EDDM, your postcard goes to every single mailbox along a carriers route, which saves the postal service time and money sorting and they pass the savings on to you!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing companies!

The Results

A 1,054% return on investment!

In roofing marketing, it only takes a couple of leads to generate a great return on investment (ROI)! After just one mailing, Ready Roofing Renovation received three responses, and closed two of those leads for a revenue of $22,000. Since the campaign cost $1,905 (with postage!), thats a 1,054% ROI! Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing companies!