The Situation

Northeast Metal Fabricators, a roofing company based in Northborough, MA, aimed to increase their client base and boost revenue. To accomplish this, they reached out to PostcardMania for an effective direct mail marketing campaign.

The Solution

PostcardMania designed a 6 x 8.5 postcard that featured several elements to capture attention and drive responses:

  • A clear and trustworthy headline: “Rely on high-quality metal roofing and accessories”
  • A QR code for easy access to their website
  • Comprehensive contact information
  • Images showcasing their work
  • On the back, a list of services provided and detailed information about the areas they serve

Northeast Metal Fabricators mailed 2,500 postcards to their targeted local contacts.

On top of their direct mail campaign, they also did an Everywhere Small Business campaign – our optimized marketing program which combines the effectiveness of direct mail with the genius of Google, Facebook, Instagram, Gmail, and YouTube retargeting ads. It does exactly what it says… It puts your business everywhere it needs to be to drive qualified leads and revenue to you.

The Results

They generated $100,000 in revenue!

The campaign yielded impressive results, with 6 responses and 6 conversions, generating $100,000 in revenue. With an investment of $2,996, their return on investment (ROI) was an extraordinary 3,238%!

Their Everywhere Small Business campign produced 160,020 impressions across Google, Facebook, Instagram and Gmail. Here’s the breakdown of displays and clicks!

  • Google Ads 
  • 108,048 Displays
  • 6163 Clicks
  • Facebook & Instagram Ads 
  • 7194 Displays
  • 241 Clicks
  • Gmail Ads 
  • 44,778 Displays
  • 585 Clicks

Get in touch with a marketing consultant to start your own roofing direct mail marketing campaign today!

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