The Situation

Schmidt Roofing and Construction, a roofing company in Muskegon, MI, sought to reach more residential clients for high-value roofing projects. They partnered with PostcardMania to create a direct mail campaign targeting potential customers.

The Solution

PostcardMania designed an impactful 4×6 postcard, focusing on:

  • A clear message tailored for roofing needs
  • A compelling call-to-action offers to generate responses
  • A strong 5 star review
  • Eye-catching visuals and clear contact info

They mailed 12,000 postcards to single family homeowners, aged 32-85, with an annual income of $75k+, and a home built in 2014 or earlier worth $75k or more.  

 

homeowners in their area who’s home was 15+ years old, as a one-time campaign.

The Results

They made $540,000 in revenue from a $9,083 investment!

The campaign was a major success, generating:

  • 9 responses, all converting into jobs
  • $540,000 in revenue
  • from a $9,083 investment
  • 5,845% ROI

This targeted direct mail approach proved highly effective, generating substantial revenue and strengthening Schmidt Roofing and Construction’s local reach.

Interested in a similar campaign for your roofing business? Connect with a PostcardMania marketing consultant today for your roofing direct mail campaign.

CSID: 58893