ROOFING SERVICES CASE STUDY
Schmidt Roofing and Construction
They made $540,000 in revenue from a $9,083 investment!
Campaign Info
Revenue Generated
ROOFING SERVICES CASE STUDY VIDEO
Schmidt Roofing and Construction
The Situation
Schmidt Roofing and Construction, a roofing company in Muskegon, MI, sought to reach more residential clients for high-value roofing projects. They partnered with PostcardMania to create a direct mail campaign targeting potential customers.
The Solution
PostcardMania designed an impactful 4×6 postcard, focusing on:
- A clear message tailored for roofing needs
- A compelling call-to-action offers to generate responses
- A strong 5 star review
- Eye-catching visuals and clear contact info
They mailed 12,000 postcards to single family homeowners, aged 32-85, with an annual income of $75k+, and a home built in 2014 or earlier worth $75k or more.
homeowners in their area who’s home was 15+ years old, as a one-time campaign.
The Results
They made $540,000 in revenue from a $9,083 investment!
The campaign was a major success, generating:
- 9 responses, all converting into jobs
- $540,000 in revenue
- from a $9,083 investment
- 5,845% ROI
This targeted direct mail approach proved highly effective, generating substantial revenue and strengthening Schmidt Roofing and Construction’s local reach.
Interested in a similar campaign for your roofing business? Connect with a PostcardMania marketing consultant today for your roofing direct mail campaign.
