Lake Travis Roofing was looking for a creative way to remarket to potential clients who visit their website, so they called PostcardMania for ideas.
With the help of our marketing consultants, Lake Travis Roofing decided to augment their direct mail marketing with a Website to Mailbox campaign.
Website to Mailbox is a service that does just what it says, sends direct mail postcards to anonymous prospects who visit a website! Basically when a prospect is driven to the website through another marketing channel, either direct mail or online advertising, and that prospect doesn’t fill out a form requesting more info, this service grabs their IP address, matches it to a physical address, and mails them a postcard automatically!
Lake Travis Roofing’s postcard design includes several key features, such as:
- A $300 discount to use within 30 days of mailing.
- A 5-star testimonial from a previous client that builds credibility.
- A bold and contrasting call-to-action!
The postcard design matched the branding on their website and online ads, which helped to create brand recognition and a sense of familiarity in the recipient.
Website to Mailbox made it possible for this Austin, TX roofing business to send postcards to a super targeted list of interested prospects, anonymous website visitors, thus guaranteeing that their postcards landed in front of recipients that were interested in their services.
With only 17 cards mailed out from their Website to Mailbox campaign, they already received one roofing job, generating about $40,000 in revenue!
So far, Lake Travis Roofing has sent out 17 postcards through their Website to Mailbox campaign which resulted in 1 new roofing job.
That one job will generate about $40,000 in revenue! That’s an initial ROI of 12,314% on their Website to Mailbox campaign and they have more postcards to send out!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing business.