The Situation

This family-owned-and-operated Houston roofing contractor set out with a goal to find more clients within their area. They came to us to utilize our experience in making small contractors successful via our bulk mail campaigns.

The Solution

Our marketing experts worked with them to develop a direct mail campaign that targeted single family homes in and around the Houston area.

Their postcard campaign delivered results because:

  • The front side of the postcard speaks directly to recipients affected by the recent hailstorms in Houston, reminding them that the hail most likely caused significant damage to their roofs. The photo of a hail-damaged roof is evidence to back up their claims. They add 2 industry certifications to build credibility with the recipient, and easy-to-locate contact info on the bottom.
  • The backside of the postcard explains in depth what the front of the card shows – that recent hail damage can mean costly repairs down the road. A 5-star testimonial builds upon the sense of credibility that started on the front.
  • With Ramirez Roofing’s target audience having multiple exposure points to their business from our mailers, the influence of repetition is undeniable — they now have made $20,000 since starting the campaign!

The Results

They received 15 responses and converted all 15 into repair jobs and made $20,000! This is a 315% ROI!!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing contractors!

Call or Text a Marketing Consultant 1-800-628-1804
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