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The Situation

Sherlock Roofing is an award-winning roofing company that is based in Hiram, GA and serves customers in Florida, Georgia, and South Carolina. They offer roof restoration, shingle roof replacement, and TPO installation. They needed to bring in more customers and drive up sales, so they came to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • Offers for a free estimate and 10% new clients
  • A list of services
  • 3 badges on the back of the card including accreditation by the Better Business Bureau and Home Advisor Top Rates, and Top Pro with Thumbtack to show the business can be trusted

Sherlock Roofing targeted commercial properties in Florida and Georgia with a business mailing list. The postcards were mailed out in quantities between 5,000 and 7,000 from June to August.

The Results

They generated 480 responses and $1,440,000 in revenue!

As a result, Sherlock Roofing received 480 responses and converted 240 of them. These new customers brought in $1,440,000 in revenue. Their initial investment in this direct mail campaign was $21,290, so their return on investment comes to 6,663%.

Sherlock Roofing has been a PostcardMania client since 2021 and they have continued ordering postcards. They are looking forward to achieving even greater success with direct mail in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing companies.

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