A roofing contractor located in Garret, IN was looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
They went with a postcard campaign that stretched across multiple states, ensuring that they only hit the most qualified houses. Their postcard featured images of their quality metal roofing, a strong feature to include in marketing campaigns for this industry.
Their postcard design includes:
- A lifetime guarantee of their roofing
- An offer for $1,000 off a metal roof or a free estimate
- A glowing 5-star review from a previous client
Another major reason for their success was the hyper-targeted mailing lists they used. Every house they hit had a household income of at least $50K, a home market value of $125K, and was built in-between 1800-2000 (meaning the roof was old and in need of repair).
In addition, their mailing schedule was another major success factor. They were mailing bi-monthly, and this kept their prospects attention and lead to 50 new roofing projects.
$1.2 million generated!
So far, they have generated $1.2 million!
They weren’t exactly sure how many responses they received, however they did get about 50 jobs out of them! They spent $173,414.25, resulting in a 592% cash return on their investment
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing contractors!