Roofer Direct Mail Case Study: Wharton Roofing

The Situation

Wharton Roofing is a roofer located in El Campo, TX. They set out with the goal to drive in more leads to boost their revenue, so they reached out to PostcardMania’s marketing services to help them.

The Solution

They decided on PostcardMania’s Everywhere Small Business product to target nearby single family homes, which combines direct mail postcards with matching digital ads on Google, Facebook, and Instagram.

The postcard design includes:

• An offer of a free ridge vent and roof inspection, providing the recipient with more incentive to respond to the card.
• Images of clean-cut roofers at work and neat formatting give this card a professional feel.
• They capitalize on Texas’s storm season, reminding every recipient that this service is applicable to them.

The Results

They tracked 101 calls and made $100,000 off of the campaign! This resulted in a ROI of 586.14%!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing companies!