18000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
446643
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
3648
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
18467
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
238
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Wharton Roofing is a roofer located in El Campo, TX. They set out with the goal to drive in more leads to boost their revenue, so they reached out to PostcardMania’s marketing services to help them.

The Solution

They decided on PostcardMania’s Everywhere Small Business product to target nearby single family homes, which combines direct mail postcards with matching digital ads on Google, Facebook, and Instagram.

The postcard design includes:

  • An offer of a free ridge vent and roof inspection, providing the recipient with more incentive to respond to the card.
  • Images of clean-cut roofers at work and neat formatting give this card a professional feel.
  • They capitalize on Texas’s storm season, reminding every recipient that this service is applicable to them.

The Results

Number of Times Google Ad Displayed
446643
Google Ad Clicks
3648
Number of Times Facebook & Instagram Ad Displayed
18467
Facebook & Instagram Ad Clicks
238

They tracked 101 calls and made $100,000 off of the campaign! This resulted in a ROI of 586.14%!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing companies!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania