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The Situation

This roofing company located in Clearwater, FL needed a way to connect with potential leads needing roof replacements. After hearing about the success of direct mail, they reached out to PostcardMania for their marketing needs.

The Solution

Their postcard included the following features:

  • Offer for a new roof as low as $62 a month
  • A QR code on the back of the card that could be scanned for more information
  • A call to action to call or visit them online

This roofing company mailed out 6,000 of these postcards to a consumer mailing list that targeted homeowners in the local area that have lived in the home for 3 years or more and homes that were built before 2012.

The Results

They generated $30,000 in revenue and reached an ROI of 648%!

Up to this point, this roofing company’s postcard QR code has been scanned 15 times, showing that prospects who have the card are interested in their services and are engaging with the advertisement.

As a result of this roofing postcard campaign, they heard back from 8 people and converted 6 of them to new customers. This marketing campaign brought in $30,000 in revenue, reaching a return on investment of 648%.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofers.


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