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The Situation

Red Stick Roofing was looking for a creative way to target homeowners who were just hit by a storm so they contacted PostcardMania for ideas.

The Solution

With the help of our marketing consultants, Red Stick Roofing decided to run a direct mail campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated to ensure they maximize the impact to their prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Red Stick Roofing’s postcard design includes several key features, such as:

  • An offer for a free storm damage assessment and $1000 discount to use within 60 days from mailing!
  • A 5-star testimonial from a previous client that builds credibility.
  • A bold and contrasting design that stands out in the mail!

They mailed out 4,869 cards all at once to homeowners on Lake Charles who were recently hit by a bad storm.

The Results

They converted 7 jobs from their campaign!

Red Stick Roofing had about 20 responses from their last campaign and converted 7 of these ​into jobs! On average, full roof replacements cost $10,000 so their estimated income generated was $70,000!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing.

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