The Situation

ATX Roofing, a roofing company based in Austin, TX, was seeking more clients to grow their business. They decided to reach out to PostcardMania for help with their marketing strategy.

The Solution

PostcardMania put together a campaign with a 6 x 8.5 postcard with the following key features:

  • An attention grabbing question: “Hail storm damage?”
  • A large and eye-catching “FREE Inspection” headline
  • A slick design with clean lines and contrasting colors
  • Copy that emphasizes credibility and details the company’s services

ATX Roofing mailed 6,000 postcards to potential customers in the local area.

The Results

They generated $35,000 in revenue!

As a result of the campaign, ATX Roofing received 20 responses and converted 10 of them into paying customers, generating $35,000 in revenue. With an investment of $5,250 in this campaign, their ROI comes to 667%.

ATX Roofing has seen significant success with this campaign and continues to use direct mail marketing as a key component of their client acquisition strategy with multiple campaigns.

Get in touch with a marketing consultant today to get started on your own roofing direct mail marketing campaign.

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PostcardMania