The Situation

The owners of American Roofing wanted to generate more new customers for their roofing business, so they came to us to set up a postcard marketing campaign that would bring in more roofing jobs.

The Solution

American Roofing needed a design that would instantly appeal to qualified prospects. Here’s why their design worked:

  • Their bright red, bold name pops out as soon as you see the postcard.
  • The bullet-pointed list of home repairs they handle show prospects they can fix multiple problems.
  • The bright red graphic enhances their FREE estimate offer and easy-access phone number to entice calls.

Mailing List: Mailed to a list of homeowners in a radius surrounding the homes of current clientele (jobs and roofs they would be working on).

The owners secured a mailing list of all the homes in a certain radius surrounding their current clients. Check out their results:

The Results

$64,000 in revenue — a 1,506% return on investment!

After mailing 12,000 postcards to their list, they received 15 responses — 6 of which instantly converted into new roofing jobs! Those 6 new customers generated $64,000 in revenue for American Roofing, a return on investment (ROI) of 1,506%! Not a bad return on investment for ONE campaign.

Plus, the full results of this campaign have yet to be seen since more postcard recipients may call American Roofing later when they do need roof or home repairs!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofers!