The Situation

Located in Sarasota, FL, Advanced Roofing Technologies of Florida specializes in flat and low-slope roofs. They called PostcardMania for help creating a roofing marketing campaign that would help them build their customer base and increase revenue!

The Solution

After delivering more than 620 roofer marketing campaigns, the consultants at PostcardMania were able to recommend direct mail strategy that would bring high-quality leads in for the roofing company. Heres why the design was effective:

  • The big, bold headline immediately tells prospective customers they are flat roof specialists
  • The offer of 0% interest jumps out in its own box
  • The text on the postcard back explains the benefits of silicone roof systems.

They mailed their postcards out to 6,000 commercial building owners, since those are the people who are most likely to need what they offer! We recommend mailing multiple times to each prospect to generate more responses, but the roofers were pleased with their results after mailing to each recipient just once!

The Results

$32,000 in revenue an 858% ROI!

The postcards brought in 22 leads for Advanced Roofing Technologies, and 4 of those leads converted into customers! The roofers brought in $32,000 in revenue from the campaign, which cost $2,399 thats an 858% return on investment! Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofers!

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