The Situation

Southern Caramel is family-owned and operated company that sells caramels to distilleries. The owners, a daughter/ Father duo Sarah and Jimi, wanted to increase annual revenue, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that included the following features:

  • An enticing photo their caramels
  • A list of benefits on the back of the card
  • An eye-catching design and headline

Southern Caramel mailed 3,225 postcards to a business mailing list that targeted distillers throughout the country.

The Results

They generated $10,000 in revenue!

As a result, they received 7 responses and converted 2 of them. Typically, distilleries re-order from them 5 more times within a year. This new business generated $10,000, which was an ROI of 320%.

This was their first postcard marketing campaign, but they are very happy with their results and are looking forward to achieving more results in the future.

CSID: 58128