The Situation

ExpressURWay is a women’s formalwear outlet located in Dallas, Texas. They were looking for a revenue boost and contacted PostcardMania for their marketing expertise.

The Solution

They decided on a postcard marketing campaign that sent out a one-time blast of 9,651 postcards to create a sudden revenue boost. Their design featured several products they offer on beautiful models, a common feature among clothing retail campaigns.

ExpressURWay’s postcard design included:

  • Easily locatable contact information, offering multiple ways to get in touch
  • An offer for free shipping
  • A religious quote to appeal to their target audience of Church-attending women

Because ExpressURWay sells women’s Church suits, hats and other formal wear, they needed to target people receptive to their sense of fashion. So, they used a mailing list of their previous customers so that every recipient was likely to appreciate their company’s style.

The Results

24 orders and $15,000 generated over the weekend!

24 orders and $15,000 generated over the weekend!!

According to ExpressURWay, they saw a major increase of business from their first campaign! Orders jumped from what normally would be 4-5 orders over the weekend to about 24 orders! This generated them approximately $15,000, which equates to a 225% Return on their Investment (ROI)!! This was all from ONE mailing!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other clothing retailers!

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