Zack Brown is an avid hunter and promotor of the World Deer Expo in Clayton, AL. He needed to find a way to effectively promote his deer hunting show, so he contacted PostcardMania for help with his marketing.
PostcardMania designed a postcard that included the following features:
- An offer of a free complimentary ticket to the event.
- Eye-catching photos.
- Details about the event on the back of the card to entice the recipient to attend.
Zack mailed 27,800 postcards to his own list of contacts. The cards went out all at once about a month before the event.
They were able to bring in 600 people to their deer hunting expo!
As a result, he was able to bring in 600 people to the expo!