Smoke City is a smoke shop located in Chicago, Illinois. They wanted to find a way to attract local residents to their shop so they came to PostcardMania.
With the help of our marketing consultants, Smoke City settled on a direct mail campaign that targeted residents in their area.
Smoke City’s postcard design included a number of successful elements like:
- An offer of a free lighter and “10th pack free” cigars that expire within a month to encourage recipients to take action sooner rather than later.
- Photos of the products they sell in the store.
- Easily locatable contact information, offering multiple ways to get in touch.
$15,000 generated from one direct mail campaign.
According to Smoke City, this campaign generated 30 responses. Each time a customer comes in, they spend about $2. Often these customers come in daily creating a yearly value of $730 and a lifetime value of $2,500.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other retail businesses.