The Situation

Smoke City is a smoke shop located in Chicago, Illinois. They wanted to find a way to attract local residents to their shop so they came to PostcardMania.

The Solution

With the help of our marketing consultants, Smoke City settled on a direct mail campaign that targeted residents in their area.

Smoke City’s postcard design included a number of successful elements like:

  • An offer of a free lighter and “10th pack free” cigars that expire within a month to encourage recipients to take action sooner rather than later.
  • Photos of the products they sell in the store.
  • Easily locatable contact information, offering multiple ways to get in touch.

The Results

$15,000 generated from one direct mail campaign.

According to Smoke City, this campaign generated 30 responses. Each time a customer comes in, they spend about $2. Often these customers come in daily creating a yearly value of $730 and a lifetime value of $2,500.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other retail businesses.

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