4u2u Brands is a beverage company whose flagship brand, Fruit 66, is an all-natural, carbonated fruit juice drink. When it came time to introduce their new, non-carbonated Fruit 66 flavors, 4u2u Brands contacted PostcardMania to help them execute a campaign that would not only introduce the new products, but also increase distribution.
4u2u mailed their postcards in a one-time blast to 6,963 school districts (their biggest clients) with a call-to-action of getting a free sample kit of their Fruit 66 products.
Targeting the right markets with effective direct mail marketing can expand your business and generate incredible revenue.
4u2u saw big-time results from their marketing efforts. Here they are in their own words [The responses from the campaign] are up to 140 now weve added a number of new distributers as a result of the mailing, and thats come because of the school districts being interested in the product, contacting their local distribution center, who then orders from us In terms of new distributers, theyre going to be [worth] about $100,000 [for us] per year. And as we introduce new products that can significantly increase.