Fast Food Franchise Direct Mail Case Study: Sonic Drive-In

The Situation

Sonic Drive-In is a fast food franchise that operates all over the country. They were looking for a creative way to create a flux of business at their Florida locations so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard marketing campaign that featured a coupon to entice the recipient to come in. This is a common strategy for our previously successful restaurant campaigns.

Sonic Drive-In’s postcard included:

• A simple design that immediately gets the card message across
• A huge picture of cheeseburgers that make someone looking to get a quick bite hungry
• A list of locations where the coupon is redeemable

Since most people love fast food, Sonic Drive-In had no need for a hyper-targeted mailing list. Our marketing experts recommended that they blanket areas around the locations they were promoting to reach as many hungry prospects as possible.

The Results

At least 5,000 customers generated!

The purpose of their postcard was to be used as a coupon to redeem in store, so it was difficult to track the results. They haven’t counted all the cards they received back yet, however they believe they got at least around 5,000 of them!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other restaurants!