The Situation

This coffee roaster worked with our marketing experts to create a birthday mailer marketing campaign to generate more leads in their area. They knew that if more people in surround communities new of their coffee shop they would be hooked!

The Solution

With the help of our marketing experts, Berres Brothers created an amazing birthday campaign that gave the recipient the idea of the perfect way to start their birthday!

Here’s why their postcard was a success:

  • An offer that is hard to resist since it is FREE!
  • A review that builds trust with the recipient
  • Beautiful and fun design that catches the recipient’s attention

Berres Brothers purchased a mailing list from PostcardMania for their birthday marketing campaign that was compiled of residents within a 5-mile radius of their coffee shop, an income of 35k+ and an age range of 24-65.

The Results

“8.64% response rate and generated over $2,100 in immediate profit!”

This cafe received an excellent response and nearly $2,100 in immediate profit! The key to their success was the offer on their postcard. This enticed the recipient to come to Berres Brothers with a great offer and once they saw how excellent this cafe was, they came back for more!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other cafes and restaurants!

Speak to a Marketing Consultant 1-800-628-1804
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