The Situation

K&W Cafeteria, a restaurant company located in North Carolina, wanted to bring diners to different locations in North Carolina and increase sales. They turned to PostcardMania for a strategic direct mail marketing solution to reach more potential customers.

The Solution

PostcardMania designed a 6 x 8.5 postcard featuring:

  • A strong headline: “New Chicken Tenders Packs!”
  • Four different coupon codes to attract diverse customer preferences
  • An appetizing image showcasing their food offerings
  • A QR code for easy access to their website

K&W Cafeteria mailed 5,000 to contacts in their local area.

The Results

They generated $20,182 in revenue!

K&W Cafeteria mailed the postcards and achieved outstanding results. The campaign received 1,345 responses, converting all of them into paying customers. This effort generated $20,182 in revenue. With an investment of $2,522, the ROI was an impressive 700%.

Interested in getting started on your own direct mail marketing campaign for your retail food or restaurant business? Get in touch with a marketing consultant today!

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PostcardMania