Our marketing team designed an attention-grabbing postcard that would get meat-lovers to come in and try out Giovanni’s deli delectables. Here’s why their postcard worked:
Giovanni’s Meats & Deli mailed their postcards to a list of 2,500 residents who live around their shop’s location, and look what happened!
178 new customers — an immediate 253% return on investment
Giovanni’s direct mail campaign immediately generated 178 new customers from mailing their postcards just TWICE. So 5,000 postcards mailed = 178 new customers for them, which meant an easy 253% return on their marketing investment! Plus — their postcards are still generating new business for their butcher shop, so the full results of this campaign have yet to be seen!
Interested in doing a similar campaign for your business? Call us, and we will connect you with a marketing consultant who has experience creating successful campaigns for other restaurants and delis!