The Situation

RnR Vacation Rentals, based in South Lake Tahoe, CA, specializes in managing vacation homes and rental properties. Seeking to expand their client base and increase bookings, they partnered with PostcardMania to enhance their direct mail marketing efforts.

The Solution

PostcardMania developed a targeted direct mail campaign using a 6 x 8.5 postcard featuring:

  • Service Highlight: Prominently showcasing their ability to manage vacation homes effectively.
  • Customer Testimonial: Highlighting a 5-star review or positive customer feedback.
  • Call to Action: Encouraging recipients to contact RnR Vacation Rentals for vacation property management services.
  • No VHR Permit Solution: Addressing a common concern for potential clients without Vacation Home Rental (VHR) permits.

The campaign utilized Every Door Direct Mail (EDDM), a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate, targeting 1,431 households in the South Lake Tahoe area.

The Results

They generated $50,000 in revenue!

The direct mail campaign delivered impressive results:

  • Responses: 5 recipients responded to the postcards.
  • Conversions: 1 response converted into a client, generating $50,000 in revenue.
  • Investment: The total investment in the campaign amounted to $737.
  • ROI: RnR Vacation Rentals achieved an exceptional ROI of 6,684%.

Encouraged by these outcomes, RnR Vacation Rentals plans to continue leveraging direct mail as a key component of their marketing strategy with PostcardMania.

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