The Situation

American Land Ventures is a multi-family development company that runs Altaire at the Millennia Apartments, which is located in Orlando, Florida. They were looking for a creative way to find more residents for the complex so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard marketing campaign that advertised an open house event, which is a great way to stand out against other apartment advertising. You’re telling them to come check out your facility, not just telling them to live there!

American Land Ventures’ postcard included:

  • An aerial shot of their beautiful apartments
  • A contest to win a fitness accessory
  • Listing of the dates of their open house event

Since American Land Ventures were looking for renters, they needed to target people that would be receptive to an apartment complex, so any homeowners were out of the question. Our marketing experts recommended that they target nearby renters in nearby apartment buildings. This ensured that they would consider renting, and the location was still feasible for their wants and needs for a home.

The timing of their campaign also contributed to their success. They did a one-time drop in February, which is right around the time where many renters start thinking about if they’re going to resign or find a new place to stay. The open house invitation tactic is a great way to get prospects invested in an apartment complex!

The Results

37 new leases and an annualized income of $69,000!

37 new leases and an annualized income of $69,000!

American Land Ventures landed 37 new leases from people who attended the event!! The average number of new leases a month is 25 and they received 37 in just 2 weeks. They expect to receive an annualized income of $69,000 from these new leases! They only spent $3,363.05 on this event, resulting in a 1,952% return on their investment!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other apartment complexes!

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