The Situation

Stonebridge Interiors, a home improvement and remodeling company based in Wixom, MI, was looking to expand its client base and increase its project load. To achieve these goals, they decided to implement a direct mail campaign and turned to PostcardMania for expert assistance.

The Solution

PostcardMania crafted an effective and visually appealing direct mail letter for Stonebridge Interiors. The design included the following features:

  • A strong, bold call to action: “Upgrade your home with creative interior design and remodeling services.”
  • A clear explanation of their services.
  • Beautiful imagery showcasing examples of their work to inspire potential clients.
  • A strong call to action encouraging recipients to engage with the company.
  • A QR code providing easy access to their website for more information and booking.

Stonebridge Interiors mailed 6,000 of these compelling postcards to potential clients in the local area.

The Results

They generated $150,000!

The direct mail campaign yielded impressive results:

  • They received 6 responses.
  • They successfully converted 3 of these responses into clients, generating a total revenue of $150,000.
  • With an investment of $5,072, the campaign achieved an extraordinary return on investment (ROI) of 2,857%.

Following the success of this campaign, Stonebridge Interiors plans to continue utilizing direct mail as a key component of their marketing strategy.

If you’re interested in getting started on your very own home improvement direct mail marketing campaign, get in touch with a marketing consultant today!

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