The Situation

South Broad Paint & Home Center is a home remodeling company in Wallingford, CT. They install window treatments, bathrooms, kitchens, and also do professional painting. They needed to bring in more business, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • An offer for a free consultation
  • A list of benefits, including financing and top-quality brands
  • A positive five-star review on the back of the card to increase trust with the recipient
  • Professional photos of home remodels to entice the person to call
  • A call to action that asks the recipient to visit them online or call

South Broad Paint & Home Center’s marketing campaign included 3,000 postcards, which were mailed out in increments of 1,000 cards on a monthly mailing schedule. They used a resident/occupant mailing list that targeted single-family dwelling units in specific neighborhoods that were in wealthy areas so that the recipients could afford their services.

The Results

They received 4 responses and expect to make $100,000!

South Broad Paint & Home Center received 4 responses, and they expect to generate at least $100,000 from new remodeling jobs. If they end up generating the anticipated revenue of $100,000, their return on investment will come out to 3,111%!

They liked their postcard campaign so much that they decided to continue mailing with PostcardMania, and they have ordered another 3,000 postcards and stayed on a consistent, monthly mailing schedule.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the home services industry.

CSID: 49622