The Situation

New Orleans Flooring is a flooring company based in Prairieville, LA. They wanted to increase their sales and annual revenue, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • Two five-star reviews from satisfied customers
  • Maps of their two locations to make it easy for the prospects to find their stores
  • A list of benefits of services on the back of the card
  • An offer to pay sales tax

New Orleans Flooring mailed 15,000 postcards all at once in January. They used a resident/occupant mailing list that targeted residents in the local area ages 25-64 who make $65,000 a year or more.

The Results

They generated $33,000 in revenue!

Just 8 days after the mailing, 40 people responded and specifically mentioned the postcard they received. New Orleans Flooring converted 10 of them, which generated $33,000 in revenue. Not only did the direct mail marketing campaign boost revenue, but New Orleans Flooring also said it increased brand awareness in the local area.

They invested $8,236 on this mailing, so their return on investment amounted to 301%.

CSID: 54114
PostcardMania