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The Situation

Lone Star Home Restorations is located in Bullard, Texas. They were looking for a creative way to let local homeowners in TX know about their full home restoration and remodeling services, so they contacted PostcardMania for ideas.

The Solution

With the help of our marketing consultants, Lone Star Home Restorations decided on a direct mail marketing campaign.

Lone Star Home Restoration’s postcard design included a number of successful elements like:

  • A headline that immediately communicates the card’s message.
  • Actual pictures of the service they provide.
  • A clear and easy way contact the company!

A key component in this campaign’s success is the consistency of mailing postcards. 500 cards were mailed a total of 5 times so far to the same list. People are busy, and in order for prospects to remember YOU over your competitors, it requires serious repetition.

The Results

They got a $350,000 job from the first mailing!

They receive about 3-4 calls per mailing and close about half of those who inquire. The cost per job starts at a minimum of $10,000. That means their income can be anywhere between $30,000-40,000 per mailing and they still have many more mailings to go!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for home remodeling services.

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