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The Situation

Albertson’s Abbey Carpet & Floor is a family-owned carpet and flooring business in Benecia, CA. They needed to promote their services, so they reached out to PostcardMania for marketing assistance.

The Solution

Albertson’s Abbey Carpet & Flooring provided the design art for their 4.25 x 6 inch postcard, which had the following attractive features:

  • Offers for 25% off flooring, free estimates, and financing
  • Benefits of a large selection and competitive pricing
  • Bright and colorful photos of their products

They mailed a total of 36,000 postcards, in 18 different batches, to their own mailing list of contacts from the local area. They targeted single family homes with incomes of $35,000 or more. Albertson’s Abbey Carpet & Floor also used follow-up Google ads through their Everywhere Small Business plan to re-target anyone who visited their website after receiving a postcard.

These Google ads were viewed online 923,929 times, and 8,490 people clicked on the ads.

The Results

He received 35 responses!

Thirty-five people responded!

Since one of their jobs typically generates between $1,500 and $50,000, the total potential profit from this marketing campaign is $52,500 on the low end and $1,750,000 on the high end.

Albertson’s Abbey Carpet & Floor has been a PostcardMania client since 2011! Over the years, they have sent out more than 134,000 postcards and are still maintaining their direct mail marketing — they recently ordered 20,000 more postcards.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other carpet and flooring companies.

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