Georgia Dream Pools is a custom pool design and construction business located in Alpharetta, GA. They were looking for a creative way to let wealthy homeowners know about their services so they contacted PostcardMania for help.
They decided on a direct mail marketing campaign bundled with Google advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have on prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)
Georgia Dream Pools’ included:
- A headline that immediately communicates the postcard’s message
- A 5 star review from a previous client
- An offer for a free quote
Because Georgia Dream Pools sells luxury pool construction services that are installed into the home and are very costly, they needed to target homeowners that could afford their services. So, we recommended a mailing list that targeted owner occupied homes with a home market value of $500,000.
In addition, we also advised to target those residencies which have been at the residence for 2 years or less – this ensures that the home may not be exactly where they want it yet, and this pushed them to buy the “pool of their dreams”.
Their mailing schedule is also a reason for their success. They mailed in October at the end of last year’s pool season and started again in February, the start of pool season. This timing ensures that the recipient would actually consider a pool service.
20 super qualified leads!
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So far, they have received about 20 super qualified leads
Georgia Dream Pools already met and had consultations with all of them! The average cost for a brand new pool is about $120,000! This success comes from only 2 mailings and he still has many more to go!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home remodeling businesses!