The Situation

East Manufacturing Corporation is a manufacturing company located in Randolph, OH. They needed a way to let people know they were hiring so they reached out to PostcardMania for their marketing needs.

The Solution

PostcardMania designed a 6 x 11 inch postcard that included the following features:

  • An eye-catching headline that advertises free training and open positions
  • A map of the location on the back of the card
  • A call to action to visit them online and apply in a bright, bold color
  • An offer of a $1,000 bonus if hired

The East Manufacturing Corporation mailed out 43,912 postcards all at once to various local neighborhoods to get the word out about their open positions. Mailing out these postcards in a giant blast gave them the opportunity to blanket large areas and get into many mailboxes so that lots of applicants would come in at once.

The Results

They generated 15 responses and hired 8 new employees!

As a result, the East Manufacturing Corporation received 15 responses and hired 8 new employees. They also expect to generate $40,000 in revenue from the jobs they expect to receive from these new staff!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for manufacturing companies.

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