The Situation

FEAM Aircraft is a leader in aircraft line maintenance services. They needed to advertise a recruitment event and hire more staff, so they reached out to PostcardMania for help.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A bright and appealing photo of an aircraft to grab the recipient’s attention
  • A strong headline and call to action
  • A QR code that when scanned leads the person to RSVP for the event
  • A list of benefits for getting hired

FEAM Aircraft mailed 996 postcards to residents in the local area using an Every Door Direct Mail mailing list.

The Results

They successfully recruited 1 new pilot!

As a result, they received 50 responses and hired one new staff member!

CSID: 55890
PostcardMania