Martin Brower is a logistics service provider for restaurant chains around the world. This large company needed to hire truck drivers and warehouse team members. After hearing about the success other people had with direct mail marketing, they reached out to PostcardMania.
PostcardMania created a 4.25 x 6 inches postcard that included the following features:
- A large, bold headline on the front of the card that quickly got their message across that they are hiring
- An offer of a $10,000 sign-on bonus and a high-earning salary of $75K-$100K a year.
- Details of warehouse jobs on the back and a list of benefits of the job
- A QR code that the recipient can scan to learn more about their career opportunities
- A convenient call to action that encourages the prospect to text them or visit their job listings online
Martin Brower mailed 50,000 postcards to a resident/occupant list that targeted residents in the surrounding local areas. The cards were mailed out all at the same time in the month of April.
They had a 25% increase in new hires!
Seven people scanned the QR code on the mailer, and as a result, Martin Brower was able to hire more people! They had a 30-40% increase in employee applications and a 25% increase in new hires.
Following this direct mail campaign, Martin Brower was so happy with the results that they ordered even more postcards — 75,000!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating successful direct mail campaigns.