The Situation

Long & Foster Real Estate was looking to add another high-performing, revenue-generating agent to their staff. In order to make finding the candidate easier, they came to PostcardMania to utilize our bulk mail campaigns to get the word out about their firm.

The Solution

Our marketing experts worked with them to develop a direct mail campaign that targeted real estate agents in their area.

Their campaign delivered results because:

  • The headline signals to the recipient that this firm is looking to hire more agents, immediately sparking interest with a guarantee to advance their career. A brief list of general benefits makes working for this firm attractive for those that pay out of pocket for insurance, and easily locatable contact information the next steps are a breeze.
  • The flip side of the card’s main feature is an expansive list of more exclusive benefits that real estate agents wouldn’t likely have on their own. The color scheme makes the text pop and gives this firm a very professional feel.
  • With Long & Foster Real Estate’s target audience receiving this unique kind of exposure to their firm, success was inevitable. Someone applying on a job site all day long would feel refreshed that a firm reached out to them in such a unique fashion.

The Results

New hired agent already generating income!

He hired one agent from the campaign and that agent has been generating income for his office and he is very happy with their performance! He just ordered a new recruitment campaign with another 3000 cards!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate firms!

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