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The Situation

Food delivery has really taken off since the COVID pandemic started, and Giant Direct took full advantage of this with their new grocery delivery service. Giant Direct was hiring for a number of positions and wanted to recruit locally in Pennsylvania, so they came to PostcardMania for help!

The Solution

They decided on a direct mail marketing campaign that targeted local residents in their area. They sent out 2,000 cards 3 times with great success!

The Giant Direct postcard design included:

  • A bold headline that works with the image so recipients immediately know what they’re offering
  • A 5-star review from an employee that gives their business credibility
  • A photo of an employee, giving their postcard a more personal feel

The biggest reason this campaign found success was because of the consistency of their campaigns. They mailed out 2,000 postcards 3 times to the same mailing list, increasing the chances that the recipient will take action. The targeting of their mailing list was another reason for their success. They selected a resident/occupant list that targeted residents in Allentown, Pennsylvania.

The Results

Over 30 people came to our hiring event!

According to Giant Direct, over 30 people attended the event and they ended up hiring some of those who attended!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other grocery businesses!


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