Their postcard featured multiple images of an interactive and fun game party with the game truck coming out at recipients in the center of the card with large, bold contact info to compel people to call and book their party. The bright yellow and green colors got prospects attention, and the fun design motivated them to pick up the phone.
We wanted to find a marketing tool that could help us target the right prospects at the correct time for each of our franchise markets.
Game Truck wanted to find a marketing tool that could give them steady contact with quality prospects in different markets. They called our marketing consultants to find out if postcards could be the solution they were looking for.
"PostcardMania took care of it all and also helped us do something unique by adding new franchises into our marketing program. Ultimately, the price is great and no one can match it individually. " -Dave Wachtel, Game Truck
Postcard design: Printed 100,000 postcards with a custom design by PostcardMania.
There were several great design elements used in this campaign:
Mailing list: For this campaign, franchisees targeted homes with an income of $55,000 and up with children ages 7 – 12 present.
Mailing schedule: Each franchisee sent postcards 4-6 weeks prior to children’ s birthday month in their areas.
"We've used other direct mail approaches, such as valpak, we have a sense that postcards are more successful because we're hitting the right people at the right time. In addition to PPC advertising, postcards are the number one or two way people get to know who we are. " -Dave Wachtel, Game Truck
Campaign pays for itself and drives business – it definitely brings a positive return, but specific results vary by market. Average game party booked brings in $300.