RECREATION & ENTERTAINMENT SERVICES CASE STUDY
Game Truck
Hitting the right prospects for each franchise's market leads to profitable results from your postcard marketing.
Campaign Info
RECREATION & ENTERTAINMENT SERVICES CASE STUDY VIDEO
Game Truck
Their postcard featured multiple images of an interactive and fun game party with the game truck coming out at recipients in the center of the card with large, bold contact info to compel people to call and book their party. The bright yellow and green colors got prospects attention, and the fun design motivated them to pick up the phone.
The Situation
Game Truck wanted to find a marketing tool that could give them steady contact with quality prospects in different markets. They called our marketing consultants to find out if postcards could be the solution they were looking for.
The Solution
Postcard design: Printed 100,000 postcards with a custom design by PostcardMania.
There were several great design elements used in this campaign:
- A bold headline
- Clear contact information
- Bright images that support the message
Mailing list: For this campaign, franchisees targeted homes with an income of $55,000 and up with children ages 7 – 12 present.
Mailing schedule: Each franchisee sent postcards 4-6 weeks prior to children’ s birthday month in their areas.
The Results
Hitting the right prospects for each franchise's market leads to profitable results from your postcard marketing.
Campaign pays for itself and drives business – it definitely brings a positive return, but specific results vary by market. Average game party booked brings in $300.
