As far as our marketing goals...we were looking to gain repeat customers and to sell more tickets.
Applause Theatre and Entertainment Service has been selling Broadway and event tickets to the public since 1987.
We first went with PostcardMania because they have tons of articles to help you with your marketing. You could read for hours on hundreds of marketing tips. We found that putting an offer on our postcards makes the phone start ringing and it is really working well. Lastly, find the money to market, I've cut other expenses, but I've made sure the one thing I didn't cut was my postcard marketing. I might have scaled back on a mailing or two, but I believe if we don't mail, our phone will not ring. ‰ŪŅRich Gladstone, Owner, Applause Theatre and Entertainment Service