The Situation
They went with a postcard campaign that would appeal to students wanting to take their pet with them to college. Like other successful pet-centric campaigns, it included a picture of an adorable animal.
Grover Properties’ included:
- Marketing copy that details their benefits outside of being a pet-friendly property
- The local restaurant discounts
- A 5 star review that builds credibility
Because Grover Properties has all of their homes in a college town, their target audience is mostly students. So they used a mailing list of students in the surrounding area to laser target the most qualified prospects.
The Solution
They went with a postcard campaign that would appeal to students wanting to take their pet with them to college. Like other successful pet-centric campaigns, it included a picture of an adorable animal.
Grover Properties’ included:
- Marketing copy that details their benefits outside of being a pet-friendly property
- The local restaurant discounts
- A 5 star review that builds credibility
Because Grover Properties has all of their homes in a college town, their target audience is mostly students. So they used a mailing list of students in the surrounding area to laser target the most qualified prospects.
The Results
They spent $4,444.23 with postage included, and so far, they have made roughly $75,000. That’s a 1,587% ROI!
So far, they have made roughly $75,000!
Grover Properties received anywhere from 25-30 responses! About 50% of those converted, generating around $75,000 in revenue!! This was all from ONE mailing and he still has a couple more to go! Since they only spent $4,444.23 the ROI is already 1,587%!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate businesses!