Grover Properties

The Situation

They went with a postcard campaign that would appeal to students wanting to take their pet with them to college. Like other successful pet-centric campaigns, it included a picture of an adorable animal.

Grover Properties’ included:

• Marketing copy that details their benefits outside of being a pet-friendly property
• The local restaurant discounts
• A 5 star review that builds credibility

Because Grover Properties has all of their homes in a college town, their target audience is mostly students. So they used a mailing list of students in the surrounding area to laser target the most qualified prospects.

The Solution

They went with a postcard campaign that would appeal to students wanting to take their pet with them to college. Like other successful pet-centric campaigns, it included a picture of an adorable animal.

Grover Properties’ included:

• Marketing copy that details their benefits outside of being a pet-friendly property
• The local restaurant discounts
• A 5 star review that builds credibility

Because Grover Properties has all of their homes in a college town, their target audience is mostly students. So they used a mailing list of students in the surrounding area to laser target the most qualified prospects.

The Results

They spent $4,444.23 with postage included, and so far, they have made roughly $75,000. That’s a 1,587% ROI!

So far, they have made roughly $75,000!

Grover Properties received anywhere from 25-30 responses! About 50% of those converted, generating around $75,000 in revenue!! This was all from ONE mailing and he still has a couple more to go! Since they only spent $4,444.23 the ROI is already 1,587%!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate businesses!