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The Situation

Lisa Bergmann is a RE/MAX Excel real estate agent in Wausau, WI. She needed more clients, so she came to PostcardMania for marketing help.

The Solution

PostcardMania designed a 6” x 8.5” postcard with the following features:

  • An attention-grabbing message and photo that causes the recipient to stop and read the card
  • Offers for a free listing market comparison and a free seller’s guide
  • A headshot of Lisa, making the postcard more friendly and personal

We mailed out the postcards in batches of about 2,000 every month between February of 2020 and July 2021. They went out to Wausau residents over 50 and living within a 10-mile radius of Lisa’s business address.

The Results

She had three people call in and they all listed with her!

Lisa received 3 calls and converted all of them to listings! Since each client generates approximately $4,000, she made a total of $12,000. Given that Lisa spent $5,858 on the postcards, she earned a 105% return on her investment!

She has continued her direct mail marketing campaign and is excited about her future results.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agents.


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