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The Situation

Keller Williams Realty Fox Cities is a real estate agency located in Garret, IN. They were looking for a way to let homeowners know about their services in order to expand their business, so they contacted PostcardMania for ideas.

The Solution

Since early 2020, they’ve been running hyper-targeted postcard campaigns with PostcardMania, mailing to different kinds of properties based on their current objectives. Their postcards featured recently sold properties, a common feature in other successful real estate campaigns.

Keller Williams Realty Fox Cities postcard design includes:

  • A picture of the family that recently sold their home, providing context to their “Just Sold” statement
  • A photo of the real estate agent, giving the business a face
  • Marketing copy that details their expertise

Another major reason for their success was the hyper-targeted mailing lists they used. They ran several different campaigns based on property types — waterfront properties, non-waterfront properties, and different sizes of homes based on the home market value.

In addition, the consistency of their mailings was another a major success factor. They’ve been mailing consistently since the beginning of 2020, either bi-monthly or in monthly increments. This insured that they were getting their company in front of enough potential sellers to create traction.

The Results

44% increase in business!

44% increase in business!

Since Keller Williams Realty Fox Cities has been mailing with us, which was back in the beginning of 2020, PostcardMania helped increase their business by 44%!! They weren’t able to give exact numbers, but loves the results we help provide them and will continue to use us for all their direct mail needs!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agencies!

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