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The Situation

Real Estate Broker Anthony Wiench has been helping California residents buy and sell homes for 28 years. He gains most of his new clients from referrals, but he needed a new way to attract homeowners to his business, so Anthony decided to give direct mail with PostcardMania a try.

The Solution

Anthony started a direct mail campaign in February 2022, planning to send out a total of 10,000 postcards to Tracy, CA residents who own a home valued at $900,000 or more and purchased it between 1997 and 2011.

PostcardMania graphic artists designed a postcard that included the following features:

  • A five-star review from a happy client, encouraging the postcard recipient to trust them
  • A picture of a beautiful house to attract prospects to consider selling and/or buying a home
  • A bright and bold subhead on the back of the card that offers the prospect a competitive listing fee

Since Anthony purchased the Everywhere Small Business package, after his postcard went out, Facebook and Google ads showed up on all of the recipients’ browsers who clicked on his website. These follow-up advertisements helped encourage the prospects to call in and learn more about the listing offer.

PostcardMania also placed a unique phone number on the postcards so that every person who called was tracked and recorded.

The Results

He received 43 responses and converted one response to a listing. The home was sold for $2.3 million!
Digital Ad Network Ad Displays Clicks
Google 185,475 1,566
Facebook/Instagram 21,149 508

Anthony’s first mailing of 1,893 6” x 8.5” postcards already resulted in 13 phone calls, 508 Facebook ad clicks, and 1,566 Google ad clicks.

Forty-three qualified leads responded and said they were interested in listing their home; Anthony converted one of them! The home was sold for $2.3 million.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate brokers.

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