Real Estate Direct Mail Advertising Case Study
Mailer Design The Situation
The Realty Connexion is a local real estate agency located in Boca Raton, Florida. They solicited PostcardMania’s marketing services in order to attract more business prospects and increase sales.
The Solution
Design: A postcard marketing campaign targeting residents of a local subdivision that owned vacant lots, featuring:
- Professionally developed graphics including a “Happy New Year! 2020” logo
- Large font that bursts off the postcard and attracts the eyes of the reader
- A special offer to entice potential leads
- A personalized message aimed at the target audience
- Easy to read contact information
Mailing List: Residents of a local subdivision that owned vacant lots
Mailing Schedule: 2,300 4.25” x 6” postcards mailed simultaneously
The Results
They mailed about 2,300 postcards simultaneously and received 72 responses! That’s a response rate of over 3%!
TRC mailed about 2,300 postcards simultaneously and received 72 responses! That’s a response rate of over 3%! They are very happy with their campaign results and are currently closing the new deals that were generated. This postcard campaign has been far more successful than the company’s previous marketing strategy of sign advertisements.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agencies!