The Realty Connexion is a local real estate agency located in Boca Raton, Florida. They solicited PostcardMania’s marketing services in order to attract more business prospects and increase sales.
Design: A postcard marketing campaign targeting residents of a local subdivision that owned vacant lots, featuring:
Mailing List: Residents of a local subdivision that owned vacant lots
Mailing Schedule: 2,300 4.25” x 6” postcards mailed simultaneously
They mailed about 2,300 postcards simultaneously and received 72 responses! That’s a response rate of over 3%!
TRC mailed about 2,300 postcards simultaneously and received 72 responses! That’s a response rate of over 3%! They are very happy with their campaign results and are currently closing the new deals that were generated. This postcard campaign has been far more successful than the company’s previous marketing strategy of sign advertisements.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agencies!