The Situation

AER Apartments is a luxury apartment complex in Tampa, FL. They wanted to fill more of their open apartments with renters, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A professional photo of the apartment building to entice the prospect to call
  • An offer to receive a half month’s rent off upon move in
  • Details about the apartments on the back of the card
  • A sleek and modern design

AER Apartments mailed 1,737 postcards to people in the local area using a consumer mailing list which targeted residents of specific nearby apartment complexes.

The Results

They generated $172,800 in revenue!

As a result, they received 30 responses and converted 3 of them. Since one month’s rent is $3,600, and each person signs a 12 month contract, AER Apartments will make $172,800 in revenue over the course of a year with these new tenants.

With an upfront investment of $2,005, their ROI amounts to an impressive 8,518%!

Since then, AER Apartments has continued their mailings and ordered another 10,000 postcards.

CSID: 56515