Elizabeth Izquierdo is a real estate agent with Home Run Realty in Summerfield, FL. She needed more clients, so she decided to try direct mail with PostcardMania.
PostcardMania designed a 4.25” x 6” postcard with the following features:
- An offer for a free comparative market analysis and home warranty
- A vibrant photo of a gorgeous home from the area to grab the recipient’s attention
- List of benefits, including speaking Spanish, providing stress-free service, and securing top dollar for their home
PostcardMania mailed 18,000 postcards in 3 batches of about 6,000 between August and October of 2021. Home Run Realty chose the Everywhere Small Business Platinum package, which included follow-up Google, Facebook, and Gmail ads.
The ads appeared in front of postcard recipients after the mail dropped to remind them about Home Run Realty’s offers and direct them back to the website.
She sent out 18,000 cards, got about 6 responses, and 2 listings! One of them just sold for $500,000!
Home Run Realty’s Google ads were displayed 38,976 times, and they received 376 clicks. Additionally, the Facebook ads showed up 15,553 times and generated 199 clicks, and the Gmail ads appeared 12,818 times, leading to 148 clicks.
Their Everywhere Small Business Platinum campaign resulted in 6 responses and 2 home listings! One of the listings sold for half a million. Since the average commission of a realtor is 5%, Elizabeth potentially made a profit of about $25,000.
If she were to close all the responses and sell all the homes, she could potentially generate $150,000 from this one postcard campaign.
Elizabeth was so impressed with the response she received from the mailings that she continued her Everywhere Small Business Platinum package and mailed out another 25,000 postcards in 2022. She also has 17,000 more scheduled to go out till September of this year.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agents.