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The Situation

Clement Real Estate Group is a real estate business located in Stafford, Virginia. They were looking for a creative way to let vacant lot owners and land owners in VA know about their services so they contacted PostcardMania for ideas.

The Solution

With the help of our marketing consultants, Clement Real Estate Group decided on doing a direct mail marketing campaign with a call-tracking phone number. For their mailing list, they targeted vacant lot and land owners in Virginia, and sent out 3,807 postcards with great success!

Clement Real Estate Group’s postcard design included a number of successful elements like:

  • A headline that immediately communicates the card’s message.
  • A call-to-action that is inside a contrasting-colored box so that it stands out.
  • A clear and easy way contact the office!

The Results

He’s received 20 quality leads after one mailing!

They are still in the process of reaching out to the 24 unique leads generated to set up appointments, so they have yet to determine their exact return on investment. However, based on the success of the response so far, they are planning on switching over to using postcards as their ONLY marketing tool!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate businesses.

CSID: 40781