Real Estate Direct Mail Advertising Case Study: FastCashSD

The Situation

FastCashSD is a thriving real estate investment company located in San Diego, California. They sought out PostcardMania’s marketing services with the goal of expanding their client list and earning more revenue.

The Solution

Design: A postcard marketing campaign that targets absentee homeowners and high equity homeowners. The card includes:

• The company’s purpose and aim in bold lettering, communicating to potential clients exactly what it is trying to accomplish.
• Professional graphics and design, making the card accessible and eye-catching.
• An exclusive offer of ‘$500 cash back at closing” for those who receive the postcard.
• A five-star review and testimonial from a satisfied customer, showcasing the company’s reliability and integrity.

Mailing List: FastCashSD targeted absentee homeowners and high equity homeowners in their postcard campaign.

The Results

As a direct result of their postcard campaign, FastCashSD has achieved a 10% response rate, accumulated seven different cash orders that are waiting to be signed, gained a large listing for $375,000 that is closing soon, and has gone from nothing to $35,000 in commissions!

As a direct result of their postcard campaign, FastCashSD has achieved a 10% response rate, accumulated seven different cash orders that are waiting to be signed, gained a large listing for $375,000 that is closing soon, and has gone from nothing to $35,000 in commissions! They are quite satisfied with PostcardMania’s service and have decided to reorder, tripling their campaign!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investment companies!