11,951

Cards
Mailed

Cards Mailed

The total number of cards this client mailed out over their entire campaign.
138

Tracked
Calls

Tracked Calls

The number of calls to the unique call tracking number on this client's postcard.
2,058,868

Google
Impressions

Google Impressions

The number of times this client's Google Ad was seen on the web.
2,133

Google
Clicks

Google Clicks

The number of times this client's Google Ad was clicked on.
24,452

FB/IG
Impressions

FB/IG Impressions

The number of times this client's Facebook & Instagram Ad was seen on the web.
117

FB/IG
Clicks

FB/IG Clicks

The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

RealJoy Vacations is a vacation rental company that provides beautiful vacation homes along the Emerald Coast in Florida. They called PostcardMania in order to help them acquire more vacation rental homes through a real estate marketing campaign!

The Solution

Our marketing experts helped RealJoy Vacations create an Everywhere Small Business Campaign! This combined a house shaped postcard with automatic online ads on Google, Facebook, and Instagram.

Here’s why their campaign was successful:

  • A colorful design that is bold and bright
  • Clear call for action that includes contact information
  • Unique house shaped card that stands out from the rest

RealJoy Vacations purchased a mailing list from PostcardMania to ensure that their postcard campaign reached the correct residents. Their vacation rental postcard was sent to single family home owners with zip codes in their area!

Mailing List

Purchased 1 mailing list of 1,904 single family home owners in their area.

The Results

We projected picking up 62 new properties by this time and we have actually picked up 83!

Tracked Calls
138
Number of Times Google Ad Displayed
2,058,868
Google Ad Clicks
2,133
Number of Times Facebook & Instagram Ad Displayed
24,452
Facebook & Instagram Ad Clicks
117

RealJoy Vacations picked up 83 properties and received 171 qualified leads! This vacation rental company has received 2,133 Clicks and 2,058,868 Impressions on Google. In addition, on Facebook they received 117 Clicks and 24,452 Impressions.

Interested in doing a similar campaign for your business?
Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate companies!

Speak to a Marketing Consultant 1-800-628-1804
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