Direct Mail Advertising Case Study: Princeton, KY, Real Estate
Mailer Design The Situation
Country Dirt Co is a property investor located in Princeton, Kentucky. They set out to increase their clientele and revenue, so they contacted PostcardMania’s marketing services to help them craft a marketing campaign that would allow them to reach people selling their homes.
The Solution
A letter marketing campaign that targets a provided list of homes in the area of their business.
The successful letter includes:
- An opening statement that immediately details their purpose for sending the letter
- Listed benefits of using their service, enticing them into action
- Concise, to-the-point copy that makes it easier for the prospect to read through
The Results
Their last campaign received over 50 responses! Of those responses, they’ve purchased 3 homes! They haven’t sold them yet, however they estimate to generate around $34,000 in income!
Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other property investors!