Pismo Beach, CA has a competitive real estate market since it attracts many people to its beautiful beaches, wineries, and vibrant wildlife. Broker Darrel Kullman needed to boost his marketing tactics to get an edge on his competition and list more homes.
Darrel Kullman got his feet wet with mailers and sent out 1,000 6” x 8.5” postcards in March of 2022.
PostcardMania designers created a postcard with the following features:
- Pictures of two beautiful homes that recently sold, establishing trust with the prospect
- Personalization on the postcard to grab the recipient’s attention; the first name of the person was in the top message
- Three unique benefits listed on the back to differentiate the broker from his competitors
Darrel worked with PostcardMania marketing consultants to customize his postcards with our personalization services. The recipient’s name was displayed right at the top of the postcard so that they felt extra special for receiving it in the mail.
He targeted single-family homeowners in about a half-mile radius of Pismo Beach who might be interested in selling their home for a pretty profit.
One person called in and listed their home with him. It’s up for $1.1 million, which will generate a good amount of revenue for his business!
After postcards hit mailboxes, a person called in right away and listed with him! The home was valued at $1.1 million. At the average commission rate of an experienced broker, which is 5%, Darrell would bring in about $55,000!
Since he only spent a little over $1,000 on this mailing, his investment turned into a huge profit.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate brokers.