The Situation

Chatt River Realty LLC is a real estate brokerage operating in Palmetto and Chattahoochee Hills, Georgia. They were looking for a creative way to let residents know about their services so they contacted PostcardMania for ideas.


The Solution

They decided on a direct mail marketing campaign that featured some of their recent housing transactions. This is a common feature among other previously successful real estate campaigns.

Chatt River Realty LLC’s postcard included:

  • A headline that immediately communicates the card’s message
  • Pictures of houses listed, sold and under contract
  • Multiple ways to contact for easy next steps

The combination of their mailing list and mailing consistency were key factors to their success. Their mailing list targeted residents in their zip code, allowing for familiarity of the area and giving their knowledge of the local area credibility. They mailed to this list twice, ensuring that each recipient thought about their services.

The Results

$12,000 in revenue!

$12,000 in revenue!

They landed 2 listings generating $12,000 in revenue for the brokerage!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate brokerages!

CSID: 38377